We currently assist clients in purchasing real estate (residential and commercial) in all micro-markets of Noida-Greater Noida, Pune and Thane (MMR). We are a young and growing company and hope to add other cities shortly.

Our overwhelming focus is to ensure safety of our client’s investment. Thus, we only work with developers who have demonstrated a track record of timely execution, quality construction, satisfactory post-delivery facility management and ethical business practices.

Our main focus is to source the best primary properties from the most reputed developers. However, given our dedication to ensure the best purchase for our clients, we do assist clients with resale and land purchase where required.

Yes. Our holistic advisory model ensures that the client is educated and assisted on all aspects of real estate transactions including property taxation and general tax advisory where requested.

There are two aspects to our financial advisory service: Pre-transaction: here we guide clients on the most prudent and efficient mechanism to finance a property purchase which may involve taking loans or liquidating other investments. Post Transaction: this involves educating clients on the importance of financial planning and helping them create an appropriate portfolio of diversified assets which can best meet their vision for future years.

There are a many elements to our service which create value for our clients and differentiate us from other service providers. You may refer to ‘why us’ page on our website for more. The key highlight of our service is professional research, personalized advisory and a completely neutral platform. We bring to board a research driven approach to Indian real estate brokerage. Each of our team members is professionally qualified, and adequately trained in all aspects of realty-financial transactions. All our recommendations whether for end-use or investment are grounded in thorough research to ensure ease of living or superior returns as desired. To address individual preferences, we also share specific analytical tools which allow a client to analyse properties as per their personal needs and make informed decisions. Most importantly, unlike some large brokerages, we have never and shall never take up sole selling contracts or other close arrangements with developers which may impact independence of our recommendations. Our pure advisory structure ensures that we do not have any conflict of interest and are only driven by the desire to provide the most objective and accurate property choices.

We aim to keep total purchase cost minimal for our clients and have structured our work in a manner where most services are currently offered free. Specifics below: Primary Real Estate: Free Arranging Property Loans: Free Resale Property: Minimal fees linked to size of transaction Taxation Advisory: (i) Property Transaction related: free for property transactions executed through Elphos (ii) Annual Tax Filings: arranged for minimal fees through our CA Associates Financial Advisory: (i) Basic Advisory (pre-transaxction): free for all clients (ii) Detailed Financial Planning-Advisory (post transaction): free for clients executing transaction over Rs 1.0 Cr

Yes, our team is successfully engaged in helping clients assess and buy properties intended purely for end use. We have developed a detailed thinking for analyzing end use parameters which determine quality of life. Each of our recommendations for this purpose are backed by on-ground research along with surveys and feedback from previous clients. Click here for more on this.

We do not think there is ever a good or bad time to purchase a capital asset like housing property. Often there are many reasons to purchase a home and the choice of timing depends on individual needs, circumstances and goals of the buyer. While assessment of market conditions is an important consideration, it is very difficult to time the markets. Thus, we refrain from commenting on timing of purchase and focus on guiding our clients towards evaluating the quality of underlying property in terms of its end use or investment characteristics as desried. Historical evidence suggests that a carefully chosen investment in housing unit generally yields a good return irrespective of time of purchase. Success in investments depends more on the fundamentals of underlying asset, property management, exit strategy and price paid than on timing of purchase.

The quantum of loan one can get depends on price of property as well as credit assessment of the borrower and the underlying property by lending institutions (Banks, HFCs, NBFCs). These assessments take into consideration income, age, employment status & history, and credit profile of the applicant. Lenders also evaluate property characteristics like location, age of property, reputation of builder etc. More importantly the loan amount is capped in terms of loan-to-value ratio based on RBI guidelines as mentioned below: Loan Value: 0 - 30 lakhs: 90% Loan Value: 30-75 lakhs: 80% Loan Value: 75 Lakhs+: 75% *Loan to Value Ratio (LTV): loan amount as a percentage of property value excluding government charges

The decision to take a loan for buying a home depends on an individual preferences, financial situation, goals and purpose of purchase. Given the relatively large investment inolved in buying a home, most home purchases are financed to some degree by a loan. The decision to avail a loan should be guided more by assessing one's age, repayment capacity and financial goals and investment strategy (if any). As a general rule, financial prudence would suggest that the equated monthly installment (EMI) should not execeed 50-60% of the family's net monthly income (take home). To get a personalized assessment of your financials you may write in to us

Traditionally, investing in a quality commercial real estate asset required a relatively large investment. However, through our network outreach and on-ground research we have identified some structured products and specialized assets which involve minimal investments. Since different properties and products are structured differently, it is difficult to put a minimum number on the investment size. Typically though the minimum total investment for our recommended properties have been ~ Rs 25 lakhs.

Each property has its own advantages and risks. Success in property investments depends on a number of factors viz quality of project, property management, buying and selling price and efficient financial and tax management. A well-managed investment in either residential or commercial property can yield desired returns.

Each property investment whether residential or commercial may have unique advantages based on the preference and requirements of an investor. A key feature of commercial property is that it yields a handsome rental yield of 6%-10% or more as compared to 2%-4% for residential property. An investor should however note that that commercial property may require specialized skills to manage the risk factors like tenancy and vacancy risk and investors would be well advised to take assistance of a professional advisor.

Among other factors, rentals depend on location, quality of construction, type of property, tenancy and maintenance. Typically, a quality commercial asset provides an annual rental yield of 6%-10%.

Yes, loans for investing in commercial property are readily available to resident Indians from Indian banks and HFCs. A buyer may however note that the typical loan to value ratio for commercial property loans are lower as compared to residential property loans.

The Indian Tax Code is favourably disposed towards commercial property investments and provides for many exemptions and rebates. Refer our taxation tutorial for more.

Yes. We are enthusiastic about promoting Indian Real Estate and assist everyone including NRIs, PIOs, OCIs and foreign nationals of non-Indian origin who might be looking to invest in Indian property markets.

NRIs and foreign nationals of Indian origin (PIOs, OCIs) do not require prior RBI approval to purchase residential or commercial property in India. But they are not permitted to purchase agricultural/plantation property/farmhouse without prior RBI approval and requisite state government guidelines where applicable. A foreign national of non-Indian origin can purchase immovable property only if he/she is a resident in India within the meaning of Section 2(v) of FEMA, 1999 and has fulfilled the requirements of, if any, prescribed by other authorities, such as state government etc. Note: transacting in Indian assets including real estate by overseas Indians and foreign nationals is regulated under various provisions of FEMA, RBI guidelines, and other authorities (state governments etc.) where applicable. We would advise prospective buyers to refer to these regulations in detail or engage trusted professionals prior to making a purchase decision. You may contact us for more.

There is no limit on the number of residential or commercial properties that may be purchased by an NRI/PIO/OCI in India. However, there are detailed rules regarding repatriation of proceeds and permissible payment modes for which it is advisable to engage a professional.

An NRI/PIO can pay for purchase of immovable property in India by funds remitted through normal banking channels or funds held in NRE, NRO or FCNR (B) account maintained in India. Payment cannot be made outside of India or through travelers cheque and has to be denominated in Indian rupees.

NRIs/PIOs can avail home loans in Indian rupees from authorized dealers (banks) and housing finance institutions for a residential property purchase up to 80% of their property value depending on eligibility. A housing loan can be repaid by way of inward remittance through normal banking channel, debit to NRE/NRO account, rental income in India or from close relatives of borrowers.

The general tax guidelines related to residential and commercial property transaction for NRIs/PIOs is similar to those for resident Indian citizens. Snapshot below: Rental Income earned from a property in India, falls under income accrued in India and is taxable, irrespective of residential status. An NRI/PIO can avail of a standard deduction of 30% as applicable to income from house property (both residential & commercial) in India. However, a tenant who pays rent to NRI property owner should deduct TDS at 30%. Short Term Capital Gains (STCG) Tax is applicable on the profit earned through sale of property where the holding period is less than two years. STCG is taxed as per applicable slab rate of the assessee. Long Term Capital Gains (LTCG) Tax is applicable where the long-term capital asset (property) is hold for more than 24 months and is taxed at 20% with indexation. The NRI/PIO assessee may however claim exemptions under section 54, 54F and 54 EC. For specific details and tax filings it is advisable to engage a taxation professional. A reader may refer to our taxation tutorial for more elaborate understanding of property taxation in India.